France is a top destination for marketing studies, offering practical business schools and traditional universities. You can choose from bachelor and master programmes taught in French or English. Admissions offices look for motivated students with strong academic records and clear career goals.
Choose your marketing degree level
Marketing studies in France follow the European Licence-Master-Doctorate system. You can start with a three-year bachelor degree, known as a Licence, or a specialized bachelor in a business school. After that, you can pursue a two-year master degree to gain advanced skills in digital marketing, brand management, or international business.
- Bachelor level: three years, focuses on business basics and marketing theory.
- Master level: two years, offers specialization and professional internships.
- Grande Ecole programmes: elite business school tracks with strong industry links.
Check entry requirements and language
Entry requirements depend on the level and the school you choose. Public universities usually require a secondary school diploma for bachelor studies and a relevant bachelor for master programmes. Business schools often use their own entrance exams and interviews. You must prove your language skills through tests like IELTS or TOEFL for English tracks, or DELF for French tracks.
- Academic transcripts and certificates translated into French or English.
- Language test scores meeting the specific university threshold.
- Motivation letter and curriculum vitae outlining your projects.
Understand tuition fees and living costs
Tuition fees vary significantly between public universities and private business schools. Public institutions charge regulated fees that are generally lower for EU students and higher for non-EU students. Private business schools set their own rates, which are typically much higher. You also need to budget for monthly living expenses like housing, food, and transport.
- Public university fees: check the official Campus France website for current rates.
- Business school fees: check the specific programme page for exact numbers.
- Living costs: estimate rent, food, and public transport based on your city.
Plan your application timeline
Planning ahead is essential for a smooth application process. Public universities and many business schools use specific online portals for international applicants. You should start gathering your documents, taking language tests, and checking deadlines up to a year before your intended start date. Always verify exact dates on the university admissions page.
- Autumn: research programmes and prepare language tests.
- Winter: submit applications through relevant portals.
- Spring: receive admission offers and apply for your student visa at the national immigration authority.
Common questions
Can I study marketing in France in English?
Yes. Many business schools and some public universities offer full bachelor and master degrees taught entirely in English.
Do I need to speak fluent French to find a job?
While some international companies use English, knowing French is a major advantage for daily life and local job searches.
How do I apply for a student visa?
Once you receive an admission letter, apply for your visa through the official national immigration authority and Campus France portal in your home country.
How Eduuro helps
Create a free profile with your field, education, English level and documents. Admissions offices that search for exactly that can find you and write first.
Rules, fees and deadlines change. Check the university's own admissions page and the official immigration site of the country before you act on anything here.