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How to study marketing in Sweden: admissions and costs

3 min read · 2026-10-21

Introduction to marketing in Sweden

Sweden offers high quality marketing degrees taught in English at both bachelor and master levels. Admissions are competitive, and planning ahead helps you meet academic and language requirements smoothly. This guide covers degrees, costs, timelines, and how to get noticed by universities.

Choose your level: bachelor or master

Undergraduate marketing programmes usually take three years of full-time study. Master programmes take one or two years and focus on specialised topics like digital strategy, brand management, or consumer behaviour. Check the programme page on universityadmissions.se for specific structure and course lists.

Entry requirements typically include:

  • A completed upper secondary school diploma for bachelor programmes.
  • A relevant bachelor degree for master programmes.
  • Proof of English proficiency, usually through IELTS or TOEFL scores.

Tuition fees and living costs

If you are a citizen of the EU, EEA, or Switzerland, tuition at public Swedish universities is free. Non-EU students pay tuition fees, which typically range from 80,000 to 140,000 Swedish kronor per year depending on the institution and programme. Check the university admissions page for exact fee structures.

Living costs in Sweden average around 8,500 to 11,000 Swedish kronor per month for housing, food, transport, and study materials. You must show the national migration authority that you have sufficient funds to cover your living costs when you apply for your residence permit for studies.

Application timeline and process

Sweden uses a centralised application portal called universityadmissions.se for almost all universities. The main admission round for autumn intake usually opens in October and closes in mid-January. Late admission rounds open in spring for remaining spots, but international students should aim for the main round to allow time for visa processes.

Key steps to follow:

  • Search for English-taught marketing programmes on official portals.
  • Prepare your academic transcripts and language test certificates.
  • Submit your application before the official deadline.
  • Apply for your residence permit as soon as you receive your admission offer and pay your first tuition instalment if applicable.

Common questions

Are marketing degrees in Sweden taught in English?

Yes, many bachelor and almost all master programmes in marketing are taught entirely in English, so you do not need to speak Swedish to study.

Can I work while studying in Sweden?

Yes, international students with a valid residence permit can work alongside their studies without a separate work permit, though finding a flexible job may require basic Swedish.

Where should I check official visa rules?

Always check the Swedish Migration Agency website for the latest rules on financial requirements, processing times, and residence permit conditions.

How Eduuro helps

Create a free profile with your field, education, English level and documents, and admissions offices that search for exactly that can find you and write first.

Rules, fees and deadlines change. Check the university's own admissions page and the official immigration site of the country before you act on anything here.

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