Portugal is a popular choice for international students who want to study marketing in a welcoming European setting. You can choose from bachelor and master programmes taught in English or Portuguese, with clear entry paths and reasonable living costs.
Choose your marketing level
Universities in Portugal offer two main academic cycles for marketing students. A bachelor degree takes three years of full-time study and covers the core principles of business, consumer behaviour, and digital communication.
A master degree takes one to two years and lets you specialise in areas like digital marketing, brand management, or data analytics. Entry requirements vary, so always check the specific programme page for prerequisites.
- Bachelor: 3 years, basic business and communication
- Master: 1 to 2 years, advanced or specialised topics
- Postgraduate: shorter diplomas for career updates
Check entry requirements and language
To enter a bachelor programme, you typically need a secondary school diploma equivalent to the Portuguese secondary education and passing grades in relevant subjects. Many universities require national exam scores or accept international tests.
For master programmes, you generally need a relevant undergraduate degree and proof of language proficiency. If your course is in English, you will need a certificate like IELTS or TOEFL. If your course is in Portuguese, you must prove fluency.
- Secondary school certificate or bachelor degree
- Language certificate in English or Portuguese
- Motivation letter and curriculum vitae
Always verify exact requirements on the national immigration authority and the university admissions page.
Understand tuition fees and budgets
Tuition fees in Portugal depend on whether you are an EU or non-EU student and whether you study at a public or private institution. Public universities typically charge lower fees for EU citizens, while non-EU international students often pay a different rate set by each university.
Living costs in cities like Lisbon or Porto are generally lower than in northern or western Europe, but you still need a steady monthly budget for rent, food, and transport. Smaller university towns offer more affordable housing options.
- Public university fees vary by nationality and level
- Private university fees are usually higher
- Monthly living costs depend on your city of choice
Plan your application timeline
Portuguese universities usually organise admissions in multiple phases over the spring and summer before the autumn intake. Starting early gives you enough time to gather documents, translate certificates if needed, and apply for your student visa.
Do not wait until the final deadline to submit your papers. Check the scholarship's own site and the university portal for exact dates every year.
- Phase one: winter and early spring applications
- Phase two: late spring and early summer adjustments
- Intake: classes normally begin in September or October
Common questions
Can I study marketing in English in Portugal?
Yes, several public and private universities offer bachelor and master degrees fully taught in English, especially in Lisbon and Porto.
Do I need to speak Portuguese to live in Portugal?
While many people speak English well, learning basic Portuguese helps with daily life, local administration, and finding part-time jobs.
How do I apply for a student visa?
Once you receive an acceptance letter from a recognised university, you apply for your study visa through the official consulate or embassy in your home country.
How Eduuro helps
Create a free profile with your field, education, English level and documents, and admissions offices that search for exactly that can find you and write first.
Rules, fees and deadlines change. Check the university's own admissions page and the official immigration site of the country before you act on anything here.