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Study Marketing in Hungary - Guide to Admission, Fees and Start‑up

3 min read · 2026-10-21

You can study marketing in Hungary at bachelor or master level. Many programmes are taught fully in English. Below you will find the main steps, costs and where to look for official information.

What study levels are available?

Hungarian universities offer two main levels for marketing:

  • Bachelor (3 years) - gives a solid foundation in business and marketing basics.
  • Master (1‑2 years) - builds on a related bachelor or a business degree and adds advanced topics.

Doctoral research is also possible, but most international students start with bachelor or master.

Entry requirements

Requirements are similar for most schools. They usually include:

  • Secondary school diploma (for bachelor) or a recognised bachelor degree (for master).
  • Proof of English proficiency - IELTS 6.0, TOEFL iBT 80 or equivalent.
  • For non‑EU students, a valid passport and a residence permit later in the process.
  • Academic transcripts, a motivation letter and sometimes a short interview.

Exact scores and document lists are published on each university’s admissions page. Check the national immigration authority website for visa and residence rules.

English‑taught marketing programmes

Several Hungarian universities run full‑time English programmes in marketing. Typical examples are:

  • Budapest Business School - BSc Marketing Management, MSc International Marketing.
  • Corvinus University of Budapest - BSc Business Administration (Marketing track), MSc Marketing Management.
  • University of Szeged - MSc Marketing and Market Research.
  • Eötvös Loránd University - BSc Business Economics with marketing electives.

Each programme has its own focus. Review the programme page to see modules, internships and partner schools.

Tuition fees and living costs

Fees differ for EU and non‑EU students. As a guideline:

  • EU bachelor tuition: typically €1,500‑€3,000 per year.
  • Non‑EU bachelor tuition: typically €4,000‑€7,000 per year.
  • EU master tuition: typically €2,000‑€4,500 per year.
  • Non‑EU master tuition: typically €5,000‑€9,000 per year.

Living costs in Budapest or other cities are roughly €500‑€800 per month. This covers rent, food, transport and study materials. Smaller towns can be cheaper, around €400‑€600.

All numbers are indicative. Always check the university’s official tuition schedule and the national student finance portal for the latest figures.

Application timeline

Plan your steps well ahead of the intake. Most Hungarian universities have two main intakes: September (autumn) and February (spring).

  • April‑June - gather documents, take language tests, prepare motivation letter.
  • July‑August - submit online application through the university’s portal.
  • September‑October - receive admission decision, accept offer and pay the first fee.
  • November‑December - apply for student visa at the national immigration authority (non‑EU only).
  • January‑February - arrange accommodation and travel.

Check each university’s admissions page for exact deadlines. Some schools may close earlier for popular programmes.

Common questions

Do I need a Hungarian language test?

No. If you enroll in an English‑taught programme you only need to prove English proficiency. Hungarian language courses are optional.

Can I work while studying?

Yes. Non‑EU students may work up to 20 hours per week during the semester. EU students have the same right as local students. Check the national immigration authority for work‑permit rules.

Are scholarships available?

Many universities offer merit‑based scholarships for international students. They are awarded after admission and usually cover part of the tuition. Visit the scholarship section of the university’s website for details.

How Eduuro helps

Create a free profile with your field, education, English level and documents. Admissions offices that search for exactly that can find you and write first.

Rules, fees and deadlines change. Check the university's own admissions page and the official immigration site of the country before you act on anything here.

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