Studying marketing in Austria gives you access to practical business programmes in the heart of Europe. You can choose between public universities and universities of applied sciences at both bachelor and master levels. Check the university admissions page and the national immigration authority for the exact steps you need to take.
Choose your marketing level
Marketing education in Austria follows the Bologna system. You can start with a bachelor programme or deepen your skills with a master degree.
- Bachelor programmes typically take three years and teach business and communication basics.
- Master programmes typically take two years and focus on digital marketing, strategy or data analysis.
- Applications usually open months before the semester starts, so check the programme page for exact dates.
Find English-taught options
Many marketing degrees in Austria require German, but English-taught options exist especially at master level and at private or applied sciences institutions.
- Public universities often teach bachelor programmes in German, requiring a language certificate like Goethe-Zertifikat.
- Universities of applied sciences offer more international business courses with English modules.
- Always verify the specific language proof required on the university admissions page.
Understand tuition and living costs
Financial planning is essential before you move to Austria for your studies.
- EU and EEA students often pay low or zero tuition at public universities, plus a small student union fee.
- Non-EU students typically pay higher tuition fees per semester at public universities.
- Living costs for accommodation, food and transport range from 800 to 1,200 euros per month depending on the city.
Prepare your documents
Austrian universities need official proof of your previous education and personal identity before they review your file.
- Get your high school diploma or bachelor degree translated and legalised if required.
- Prepare your CV, motivation letter and language certificates.
- Check the scholarship's own site for potential funding options to support your studies.
Common questions
Can I work while studying marketing in Austria?
Yes, international students can work part-time with certain limits depending on their nationality and visa status, but do not rely on a job to cover all your costs.
Are entrance exams mandatory for marketing programmes?
Many popular business and marketing degrees use a multi-stage admission procedure or an entrance test due to high demand.
Do I need to speak German to live in Austria?
While you can study in English, learning basic German helps with daily life, administration and finding part-time jobs.
How Eduuro helps
Create a free profile with your field, education, English level and documents, and admissions offices that search for exactly that can find you and write first.
Rules, fees and deadlines change. Check the university's own admissions page and the official immigration site of the country before you act on anything here.