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How to study marketing in Czechia

3 min read · 2026-10-21

Studying marketing in Czechia gives you access to internationally recognised degrees taught in English at public and private institutions. You can choose between practical bachelor programmes and advanced master degrees in major cities like Prague and Brno.

Marketing degree levels in Czechia

Czech universities follow the European higher education system, making your degree easy to transfer across borders. You will find two main study levels for marketing:

  • Bachelor programmes take three years and focus on foundational business, communication and digital media skills.
  • Master programmes take one to two years and focus on strategic brand management, data analysis and international campaigns.

English-taught options and universities

Several well-known institutions offer full marketing degrees and specialised business courses in English. You do not need to speak Czech to study or live in the main student hubs.

  • Public universities such as Charles University and Masaryk University offer media and marketing tracks.
  • Universities of economics provide focused marketing specialisations within business administration degrees.
  • Private colleges often combine marketing studies with hands-on digital agency projects.

Admission requirements and entrance exams

Admission rules depend on the specific university and whether the programme is public or private. Check the university admissions page for exact criteria and required documents.

  • For a bachelor programme, you need a completed secondary school certificate.
  • For a master programme, you need a relevant bachelor degree.
  • Most programmes require proof of English proficiency, such as IELTS or TOEFL scores.
  • Some universities require an entrance test in mathematics, logic or general knowledge.

Always verify official requirements on the university admissions page before you apply.

Tuition fees and living costs

Studying in Czechia can be very affordable compared to Western Europe, but costs vary by university type.

  • Public universities teaching in Czech are usually free of tuition fees for all students.
  • Public universities offering programmes in English typically charge tuition, ranging from 2,000 to 6,000 euro per year.
  • Private universities set their own fees, which can range from 3,000 to 10,000 euro per year.
  • Monthly living costs for accommodation, food and public transport usually range from 500 to 800 euro.

Timeline and deadlines

Planning ahead is essential for a smooth application and visa process. Most academic years start in September or October.

  • Application deadlines for English-taught programmes usually fall between March and April.
  • Non-EU students should apply early to allow time for the student visa process.
  • Check the programme page for exact deadlines and document translation rules.

Common questions

Do I need to speak Czech to study marketing?

No, many universities offer full marketing degrees taught entirely in English, especially at the master level.

Can I work while studying in Czechia?

Yes, international students are legally allowed to work part-time during their studies without a separate work permit.

How do I apply for a student visa?

Once accepted by a university, you must apply for a long-term study visa at the nearest Czech embassy or consulate using your official admission letter.

How Eduuro helps

Create a free profile with your field, education, English level and documents, and admissions offices that search for exactly that can find you and write first.

Rules, fees and deadlines change. Check the university's own admissions page and the official immigration site of the country before you act on anything here.

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